Lindsay Lohan

New York Daily News: You too can have Lindsay’s deluxe tan glow.

Critics are having a field day over news that the star is launching a line of self-tanner.

“Why do a self-tanner? Aren’t there enough out there?” asked the Los Angeles Times.

“She’s that desperate for money and attention,” one blogger asked, while another joked that the line would come in various shades, including “Radioactive.”

But naysayers be darned. It actually … works. Yes, Lindsay’s known as a party-loving actress – not a chemist – and yes, she named the product after her favorite numbers which seemingly have nothing to do with tanning.

But Lohan’s Sevin Nyne tanning mist, co-created with tanning expert Lorit Simon, can turn even a self-tanning skeptic into a believer with its natural color, yummy coconut scent and even-a-dummy-can-do-it spray application.

And that’s the point, Simon says.

“You just spray and go – it’s easy,” she said.

Sevin Nyne took a year and a half to perfect, with Lohan serving as a (bronzed) guinea pig for different formulas.

“Lindsay has been a part of this every step of the way,” Simon said. “I don’t think I could do this without her.”

Simon and LiLo are banking on the spray’s natural color, airbrush-style applicator and caramel-infused formula to help Sevin Nyne rise above the competition. Interested? Put aside time to do it right.

And for God’s sake, don’t fiddle with it a half hour after applying.

Slighty streaky elbow pits are an unfortunate side effect when you spray ‘n’ run, as are spotty cheeks when eye drops accidentally miss the mark, leaving an untanned blur in their wake. Ahem.

But these are common issues with this sort of product, as any tan fan will tell you. And, somehow, Sevin Nyne manages to self-correct the color over time – even for klutzy, tan-ologically challenged users.

At $35 a pop, it ain’t cheap to wear LiLo, but the price falls on the fiscally manageable end of similar products (Mystic Tan’s mist runs for $38; Guerlain’s is $59).

Fans eager to tan like Lindsay will get their shot on April 15, when Sevin Nyne is available at Sephora.com.

The mist hits Sephora stores on May 1.

Tags: Seven Nyne

This entry was posted on Tuesday, March 17th, 2009 at 7:58 pm and is filed under Seven Nyne. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.